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Launched in 1999, Kurkure soon became the perfect Namkeen snack of the nation. Embodying the spirit of our lovable country, this tedha shaped snack has found a home in the hearts and minds of all. Our inimitable taste coupled with superior quality has made us the choice of millions and an inevitable part of their families. Little wonder that it is one of India’s most loved snack food brands.

And we have constantly innovated over the years to keep ourselves continually relevant to ever evolving generations, going from being an integral part of the tea time ritual to bringing fame and joy to faceless individuals (via the Chai Time Achievers' initiative) to being the epitome of “Tedhapan".

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